CoolBrands is about Storytelling and creating Talk Value

Traveling the planet, meeting people, meeting brands We travel the planet, meeting people and brands with interesting stories worth sharing.
We write their story in a narrative context, with a wow-factor and stickiness, ready for word-of-mouth.
At the same time we’re in the process of expanding our network of brands, universities and opinion leaders worldwide.
Focus of our expansion is Brazil, Nigeria, South Africa, India, China and Korea.
The US and Europe are already in our networking zone.

This global network is the launching platform for the stories.
With our publication “Travel Around the World in 80 Brands” we will reach 25.000 opinion leaders.
With the online version of the stories we will reach the network of these opinion leaders, a staggering 2.5M connectors.
From there the stories will start travelling.

maarten schafer State of the art transmedia - using print, an online platform, events, workshops, social media, a game and a global university roadshow.
Via our network of universities we reach directly 5.000 students worldwide.
The Y-generation is the best connected generation ever.
If the story is good enough, it will travel at warp speed.

If you want to join our opinion leader network, or you have a great story to share, contact us.